What could be more symbolic of the millennial generation of go-getting, game-changing, travel loving fashionistas than Avocado Toast? This not so humble food has become the favourite of style-making, brunch lovers all over the world. Hence making the perfectly memorable brand name for a fresh generation of handbags. We Eat Avocado Toast and we make Handbags!
WEAT was founded by Nina Sieber in 2017 in the fast paced Hong Kong with the goal create the perfect handbag for the multifaceted lifestyle of the young women of the world.
Drawing on her years of experience in work, play and travel, Nina saw a huge gap in the handbags market for cute and stylish, yet high quality bags – a label that would speak to the millennial generation of powerful women while not breaking the bank.
This is how the iconic toast bag was born – the signature bag of the brand. Just big enough for the essentials and adjusting itself to their globetrotting ways with ease, You can dance to your hearts content, shop hands free and sprint through the airport terminal in style as – thanks to its unique triangle clip – it can make an effortless transition between clutch, cross-body bag, belt bag and clip-on mini for a stylish take on ‘bag-on-bag’.
The unique design has charmed a growing number of influencers, actresses and other celebrities into falling in love with the brand. In a short time, the quirky label has earned a cult following from the fashion industry and can be found on the arm of girl bosses and featured in magazines like ELLE, Vogue, etc.